In “The Future of Writing Is a Lot Like Hip Hop” Marche explains the process of writing a novel using AI for 95 % of it. It is clear, that using AI is just that, a process. He unfolds how he went back and forth with 3 different AI systems to write various parts of Death of an Author, as each ones capability is limited. The decision were his, as were the ideas. AI only helped him combine these ideas to produce writing in the style of his choosing. But the book was far from finished only using what AI had generated. 

When Marche says “Creative AI is going to change everything. It’s is also going to change nothing“, to my understanding, he mean there is no good writing with AI without a good human writer behind it and the tools AI is equipped with, when used correctly, will further push writers to the excellence and creativity.  Although the book is 95% AI written it still had to be continuously edited. Marche stated he edited almost every passage of Death of an Author. He describes how he knows good writing, so he knew how to give those instructions to get a desirable outcome. AI needs to be fed thought out material for the results to be specific. Writers are still the brain behind the machine. When using AI writers have a literary vault at their fingertips. Being able access techniques great writes have used before them, helps evolve their own. AI tools can enhance writers creativity by giving them freedom to easily elaborate their ideas. AI is giving “writing” a new definition.