Stephen Marche’s statement, “creative AI is going to change everything, but it’s also not going to change anything,” means the two sides of the impact of AI on humanity’s creativity.
As he states in the first sentence of “creative AI is going to change everything”, he is referring to the positive side of AI since it is producing in different social fields such as art, music, writing etc. AI also creates new ideas and more options in terms of technology. On the other hand, when Stephen states “but it’s not going to change anything either,” he indicates that the fact that AI generates new creative ideas in technology will result in humanity’s lack of creativity since there will be someone else who creates and invents for them. In the experiences and emotions, they will also remain paused and will not advance since AI cannot reproduce feelings which are the basis for humanity to be able to generate new ideas and create.