Stephen Marche’s statement, “creative AI is going to change everything, but it’s also not going to change anything,” in my opinion means and reflects the two sides of the impact of artificial intelligence on humanity’s creativity.
When he mentions the first sentence of “creative AI is going to change everything”, he refers to the positive side of AI since it is producing a revolution in different social fields such as art, music, writing and others. AI creates new ideas and implements more options in terms of technology, in addition to facilitating and modifying some aspects that are created in humanity.
On the other hand, when Stephen adds “but it’s not going to change anything either,” he indicates that the fact that AI generates new creative ideas in technology will result in humanity’s creativity being stagnant since there will be someone else who creates and invents for them. As for experiences and emotions, they will also remain paused and will not advance since artificial intelligence cannot reproduce feelings which are the basis for humanity to be able to generate new ideas and create.